It’s a constant war for our attention, and the ‘tech bros’ are winning. Most internet traffic now comes from non-human sources aka “bots”, human interaction is declining and with the arrival of generative AI, we’re facing a losing battle. 

In 2023 I had the opportunity to edit the film Six Inches of Soil, an indie documentary produced by DragonLight Films...

It seems that these past two years have melted into one. Basically, I feel exactly like the people in the TikTok below. I am, however, a...

The complexities of how our brain works is becoming more widespread. Research on the process of learning, memory and cognitive load are...

How do you quantify something as abstract as creativity? How do you know if your content got to the right place and the right people? In this article, we will explore the numbers and online engagement of some of our biggest projects from 2019 to 2021, and showcase how these videos impacted their target audiences.

One metric to rule them all - what's the most important video metric?

An appreciation of sound is often overlooked in video production. Wrongly viewed as playing second fiddle to the visual, a good quality soundscape can lift your choice of shots  and create a more compelling narrative. A poor soundscape will distract your audience from the story and at worst make them click away.

We are complex creatures and expressing emotions is not easy. The challenge lies in working out how you feel and identifying the emotions you want others to feel. If you’re selling widgets or writing code it would be easy to think that there is a lack of emotion in what you do but there's always a "why" in what you do.